FolkEast
There are dozens of local artists and craftspeople in various fields directly associated with FolkEast. Returning every year to the festival to build their audience and customer reach in front of thousands of loyal and enthusiastic festival-goers. We want to be able to support them all year-round and not just for 4 days of the year.
The goal is to create an ecosystem where local talent, who normally lack the resources to afford high-quality marketing, can have their photoshoots, masterclasses, and product videos paid for by the fund. This can help grow their business, and can draw more of the Suffolk community to visit their stand at the festival, which in turn increases the potential audience and customer reach for other artists and craftspeople at FolkEast.
Added to this, the new podcast series and website directory, which can transform FolkEast into not only a beloved and unique yearly festival, but a platform for audiences and consumers across Suffolk and the East, to access local talent that they might otherwise have never found.
Sample of a Craftsperson promotional film